
Creative Minds.
Unfiltered Stories.
Unexpected Truths.
In this series, we step out of the spotlight and into the shade - to have conversations and uncover real stories behind topics like brand-building, creative thinking, entrepreneurialism, music and entertainment, and the interesting characters who shape them.
FEATURED EPISODE
EP 005 - Brian Takumi
Oakley’s VP of Soul & Creative Brian Takumi joins Shady Characters to trace 28 years shaping the brand—from BMX roots to the iconic Square O, from wild Foothill Ranch culture to leading creative in a 200k-person matrix. He unpacks storytelling, “physics elevated to an art form,” and why AI is a tool—not the soul—of design.