Creative Minds.

Unfiltered Stories.

Unexpected Truths.

In this series, we step out of the spotlight and into the shade - to have conversations and uncover real stories behind topics like brand-building, creative thinking, entrepreneurialism, music and entertainment, and the interesting characters who shape them.

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  • EP 031 - Nathan Banda

    EP 031 - Nathan Banda

    Nathan K. Banda, Tribal Chairman of the Juaneño Band of Mission Indians, Acjachemen Nation, joins Shady Characters for a powerful conversation about leadership, family, cultural preservation, and the fight for federal recognition. Nathan shares what it means to carry the legacy of his ancestors, protect sacred traditions, and help lead his people into a new era while staying rooted in thousands of years of history here in Orange County.

  • EP 030 - Nate Raabe

    EP 030 - Nate Raabe

    Nate Raabe of RX3 Growth Partners joins Shady Characters to unpack the real truth about influencer and athlete-led brands and why most don’t work, what does scale, and how RX3 invests in proven consumer companies while activating an authentic athlete network. We also dive into the RX3 Foundation, its charity flag football tournament, and how they’ve raised millions in just a few afternoons.

  • EP 029 - Lee Lizotte

    EP 029 - Lee Lizotte

    Lee Lizotte, founder of True Love Coffee in San Juan Capistrano, shares how a love for craft, community, and staying in your lane built one of South Orange County’s most intentional coffee brands. From roasting and matcha to branding, family, and building culture, this episode explores what happens when passion meets precision and true love becomes a business.

  • EP 028 - Mechelle Lawerence-Adams

    EP 028 - Mechelle Lawerence-Adams

    Mechelle Lawrence-Adams, Executive Director of Mission San Juan Capistrano, shares how history, leadership, and love intersect at one of California’s most iconic landmarks. From preservation strategy and bold programming to candlelight prayers with strangers, this episode explores how the mission is more than a historic site. It is a living place of hope, memory, and transformation.

  • EP 025 - Jim Taylor

    EP 025 - Jim Taylor

    Comedian, MC, and longtime president of the Fiesta Association, Jim Taylor joins Shady Characters to talk stand-up comedy, guerrilla marketing, and what it really takes to run the Swallows Day Parade. From George Carlin mentorship stories to volunteer leadership, Jim shares how humor, community, and purpose come together to create one of San Juan Capistrano’s most beloved traditions.

  • EP 024 - Linda Hakim

    EP 024 - Linda Hakim

    In this episode of Shady Characters, Linda Hakim (Best Version Media) shares how she built 3 hyper-local OC magazines through chambers, Rotary, and relentless community storytelling. We talk her path from Yellow Pages to social, why localism marketing works, and her new venture, SouthOrangeCounty.com—business interviews turned into web, social, YouTube, and podcast content.

  • EP 023 - Jon Colburn

    EP 023 - Jon Colburn

    In this episode of Shady Characters, we sit down with Jon Colburn, owner of Realtime AV—a high-end audio/video and smart home company based in San Juan Capistrano. Jon shares how a job at 14 (thanks to his speaker-engineer dad) turned into a 25-year career, a 50/50 partnership earned through sweat equity, and ultimately full ownership through seller financing. We talk loyalty, grit, learning by screwing up, raising boys with work ethic, and where smart homes are headed as AI changes everything.

  • EP 022 - Danielle Braithwaite

    EP 022 - Danielle Braithwaite

    In this episode of Shady Characters, Danielle Braithwaite—founder of Variant Movement—shares her journey from aspiring professional dancer to studio owner, mentor, and working mom. Danielle opens up about career-altering injury, launching a business during the pandemic while pregnant, and building a studio rooted in discipline, kindness, and community. It’s an honest look at creativity, leadership, and redefining success on your own terms.

  • EP 019 - Amy Miller

    EP 019 - Amy Miller

    From Oakley to ASICS, Amy Miller has made a career out of helping people find happiness at work. As the brand’s Director of People Capability, Culture & Global Engagement, she joins Shady Characters to talk about leadership, purpose, and how a 102-year-old Big Bear cabin, a VW van named Goldie, and a Japanese philosophy called Ikigai all tie into building a life—and workplace—you actually love.

  • EP 020 - Harrison Taylor

    EP 020 - Harrison Taylor

    San Juan Capistrano native Harrison Taylor joins Shady Characters to talk about growing up on historic Los Rios Street, curating the tenant mix behind the wildly successful River Street Market, and finding his path from corporate sales to community-shaping development. Harrison opens up about family, faith, the creation of Rad Dads, and the mentors, moments, and mistakes that shaped his journey.

  • EP 021 - Matt Morgan

    EP 021 - Matt Morgan

    Photographer Matt Morgan sits down with Shady Characters to unpack a 20-year career that started in a high school photo class and led to shooting world-class athletes, punk rock icons, and award-winning commercial campaigns. From San Juan bathtub birth stories to photographing Shaq with nothing but a reflector, Matt reflects on creativity, lighting, fatherhood, golf, and the joy of capturing life — one frame at a time.

  • EP 018 - Chris Conte

    EP 018 - Chris Conte

    Former NFL safety Chris Conte joins Shady Characters to talk about growing up in Hollywood, chasing football dreams to the NFL, and life after the league. From locker room legends and “The White Unicorn” nickname to raising kids, coaching young athletes, and building community in San Juan Capistrano, Chris opens up about competition, family, and the next generation of sport.

  • EP 016 - Howard Hart

    EP 016 - Howard Hart

    Retired Naval Intelligence Captain and San Juan Capistrano City Councilmember Howard Hart joins Shady Characters to talk about leadership, service, and the day that changed everything — September 11, 2001. From near-miss moments inside the Pentagon to championing human trafficking reform and community projects back home, Hart shares lessons in resilience, humility, and what it truly means to serve.

  • EP 014 - Nicole DaCosta

    EP 014 - Nicole DaCosta

    Leadership and people strategist Nicole DaCosta joins Shady Characters to talk about the power of human connection in a remote world, building authentic culture inside fast-growth companies like Rivian, and redefining success beyond the corporate ladder. From hospitality roots to high-tech leadership, Nikki D shares warmth, wisdom, and her signature approach to helping people “flex their muscle” for growth.

  • EP 013 - Matt Schnitzer

    EP 013 - Matt Schnitzer

    From the chair at King’s Club Barbers to changing lives across Mexico, Matt Schnitzer has built Barbers for Baja into a movement of purpose, community, and connection. What started as a small toy drive has grown into a nonprofit funding college scholarships, hosting medical and dental clinics, and giving entire towns access to care.

  • EP 012 - Christian Hernandez

    EP 012 - Christian Hernandez

    Mortgage pro Christian Hernandez joins Shady Characters to unpack “leverage” the right way—tech, finance, and relationships—plus why small, nimble teams win, how buyers can navigate today’s rates, and why serving people (not pipelines) is the only durable strategy. We also get into his family’s roots, mentoring the next gen, and a rad ocean-conservation project.

  • EP 011 - Pete Stirling

    EP 011 - Pete Stirling

    Skout’s Honor CEO Pete Stirling joins Shady Characters to share how a surfer-turned-startup founder built the pet-wellness brand from the ground up. Discover how spotting a niche, disrupting trade-show norms (yes, a keg in the booth), and treating pets as companions—not chores—led to millions of meals donated and a brand that stands out.