Mav-x catcher’s kit

Client: Easton
Creative Direction: Thatch Creative

Director: Tim DeBrincat
Producer: Evan Burgher
DP: Mikey Fetner
Edit & Key Grip: Peter Fergus-Bentall
Photography: Scott Sikora
Client Relations: Christina Bengard

Project Included:
- Concept Development
- Video Production
- Photo Production

Thatch produced a product video and photo shoot for Easton Baseball’s MAV-X catcher’s gear, capturing high impact action footage and detailed product visuals of the helmet, chest protector, and leg guards. The shoot featured UCLA star catcher Cashel Dugger as on camera talent, with a hero brand video built around an athlete interview and gameplay action, plus multiple product feature cutdowns delivered in vertical and horizontal formats social and digital ad assets. The dugout and on field scenarios showcased real movement, fit, and protection of MAV-X, along with lifestyle portraits and gear close ups. The MAV-X kit highlights next generation fit, lightweight ventilation, and high mobility protection, including multi hinge leg articulation, impact dampening materials, and NOCSAE compliant safety, built to keep catchers comfortable, flexible, and fully protected behind the plate.